Tuesday, April 19, 2011

Von Eissman



Here is one of the ice cream flavours: Raspberry and Ginger and the packaging for that. This project was the first project I had in third year, and lets just say It did not go so well! :-D The project was to package ice cream under the brand of 'Von Eissman' and 'Flavours of the world'. In this incarnation of the project i had changed my direction to a more luxurious, clean and clear type of packaging. Making the client feel that they are buying a premium product, the ice cream was packaged in a special tin, much like a cosmetic item. The main graphic on each package is a circle in shape - a implied visual of the 'world'. The patterns were inspired by the complimenting flavour of the ice cream. All the graphics on the packaging will be in black and white only for the main flavour of the ice cream in the middle which would be done in a coloured foil.   

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